Stop Being Trapped by Your Business. Start Living Your Freedom.
Are you a successful business owner or leader working harder than ever but feeling stuck? I guide leaders like you to implement The Freedom Formula – combining Servant Leadership with powerful systems to reclaim your time, scale sustainably, and lead with purpose.
Does This Sound Familiar? You've Built Success, But Lost Yourself.
You're a driven entrepreneur or leader. You've poured your heart into building a business or operation that, by many measures, is a success – perhaps hitting that $1M-$1.5M revenue mark with a team of 5-15. But if you're honest...
Are you the indispensable lynchpin, feeling like if you stepped away, it would all fall apart?
Are exhausting hours your norm, leaving little room for family, health, or the passions you once had?
Do you feel overwhelmed by the daily grind, with the freedom you envisioned now a distant memory?
Are you wearing a mask of "I've got this," while secretly wondering how to break free and if there's a better way?
If you're nodding along, you're in the right place. This "success trap" is incredibly common, but it's not a life sentence.
I Understand, Because I've Been There.
My name is James, founder of Head in the Right Direction Coaching and Consulting. My path here wasn't straightforward. I've led massive teams (several hundred strong) in some of Australia's largest retailers like Kmart and Bunnings. I saw firsthand the power of Servant Leadership in driving incredible results and earning promotions.
Yet, I also experienced the immense pressure to operate in ways that led to my own severe burnout – a period where I was physically and mentally exhausted, unable to leave my home for five months.
That challenging experience, combined with extensive training in management, psychology, coaching, and a deep-seated passion for seeing people "level up" beyond their perceived limits, ignited my mission: To guide successful business owners like you out of the "hustle and grind" trap and into a new reality of true freedom, impactful leadership, and a business that genuinely serves YOUR life.
Many small business owners possess incredible drive but lack the specific frameworks and systems I was fortunate to learn. I'm here to share that knowledge and help you build not just a more profitable business, but a more fulfilling life
The Solution? The Freedom Formula – Your Blueprint for Lasting Freedom & Impact.
I believe sustainable success and personal fulfillment go hand-in-hand. That's why I developed The Freedom Formula, a comprehensive approach that empowers you to transform your business and your life. It's built on two core foundations:
Embracing Servant Leadership: We shift your focus from being the chief doer to becoming a true Servant Leader – one who empowers your team, fosters a thriving culture, and builds a business that can scale and succeed without your constant operational involvement. I know its power because I’ve seen it deliver results, and I know the cost of being forced away from it.
Mastering The Six Pillars of Freedom: These are the essential areas we work on to build a resilient, efficient, and human-centered business:
Needs: Understanding and meeting your own needs (and those of your team) for sustainable energy and performance.
People: Building and leading an empowered, autonomous team that takes initiative and ownership.
Processes: Designing simple, effective workflows that create consistency and reduce your direct involvement.
Systems: Implementing the right tools and structures (like the FFOS – Freedom Formula Operating System) to ensure smooth, predictable operations.
Communication: Mastering clear, empathetic, and constructive connection to build trust and alignment.
Habits: Instilling powerful personal and organizational routines that drive consistent progress and intentional action.
Together, Servant Leadership and these Six Pillars, implemented through The Freedom Formula Operating System (FFOS), create a practical pathway to reduce chaos, free you to lead strategically, and achieve holistic freedom
Ready to Get Your Business Headed in the Right Direction?
I offer a clear path to help you implement The Freedom Formula:
The Servant's Circle - Group Coaching & Community
Our premier 12-month experience. Get step-by-step guidance through all 11 Modules of The Freedom Formula, implement the FFOS, benefit from live group coaching (2x/week), monthly deep-dive workshops (including member-requested topics like P&Ls and social media), and an incredibly supportive private community.
One-on-One Consulting Partnership - Personalized, Accelerated Results
For those seeking the highest level of personalized support. Includes everything in The Servant's Circle PLUS dedicated bi-weekly one-on-one consulting calls with me and direct priority access via WhatsApp. (Limited to 15 clients to ensure dedicated attention)
Quickstart Trainings - Your First Step to Clarity
Not ready for a deep dive yet? Explore our targeted video trainings like "Escape the Hustle" (Servant Leadership Intro) or "The Freedom OS Kickstart" to gain immediate insights and actionable first steps.
Is This For You?
I partner with established business owners and business leaders (typically with teams of 5-15 and revenues in the $1M-$1.5M+ range) who are:
Successful on paper but feel overwhelmed, overworked, and disconnected.
Ready to challenge the "hustle culture" and embrace a more sustainable, impactful way of leading.
Committed to implementing proven systems and fostering a culture of empowerment.
Eager to not only grow their business but to reclaim their life and lead with renewed purpose.
My Commitment To You
My approach is built on:
Practical, Actionable Strategies: No fluff, just proven systems grounded in real-world experience.
Empathetic Guidance: I understand the journey, the pressures, and the potential for burnout because I've lived it.
Authentic Connection: Real talk, genuine support, and a shared passion for seeing you thrive and "level up."
A Belief in Your Potential: You can have both a thriving business and a fulfilling life. I'm dedicated to helping you achieve that.
Ready to Stop Being a Slave to Your Business?
If you're ready to build an enterprise that truly sets you free and allows you to make the impact you were born to make, I invite you to connect.
Let's explore how we can get your business, and your life, headed in the right direction.