Hello, I'm James.
If you're a successful business owner, chances are you're driven, passionate, and incredibly hardworking. You've likely built something remarkable. But perhaps, like many I partner with (and like I once was), you're finding that the business you created to give you freedom now feels more like a demanding master.
Are you feeling:
Trapped by the daily grind, even as your business grows?
Overwhelmed by the sheer weight of responsibility, constantly being the go-to for every problem?
Disconnected from the original joy and purpose that sparked your entrepreneurial journey?
I see you. And I understand that journey on a level that goes beyond textbooks and theories.
My career path took me through the demanding leadership ranks of some of Australia's largest retailers, including Kmart and Bunnings. I was entrusted with managing vast teams – sometimes several hundred people – and consistently achieved significant results, often by instinctively applying the principles of Servant Leadership. I saw firsthand how empowering people and fostering a supportive culture could unlock incredible potential and drive success.
However, I also experienced the intense pressure of corporate environments where these human-centered approaches weren't always the priority. This disconnect ultimately led to my own profound burnout – a period of five challenging months where the mental and physical toll was so significant, I struggled to even leave my home.
That experience was a crucible. It was painful, but it was also clarifying. It reinforced my conviction in the power of Servant Leadership and ignited an unwavering mission within me. Combined with my formal training in management, advanced diplomas, psychology, counselling, and coaching certifications, I realized I had a unique perspective and a powerful toolkit to share.
My deepest passion has always been witnessing people "level up" – seeing them break through their perceived limitations and achieve things they never thought possible. Now, I channel that passion into helping business owners like you avoid the pitfalls I experienced and, instead, build enterprises that are not only profitable but also deeply fulfilling and freeing.
I founded Head in the Right Direction Coaching and Consulting because I know that many ambitious small to medium-sized business owners and leaders have the vision and the drive but often lack the specific, structured frameworks and leadership approaches needed to scale sustainably without sacrificing their well-being. I'm here to bridge that gap.
I believe that true entrepreneurial success isn't just about the bottom line; it's about creating a business that supports a life rich in time, energy, purpose, and financial freedom.
This is achieved through The Freedom Formula, a comprehensive approach built on:
Servant Leadership: Shifting from being the chief doer to an empowering leader who serves your team's growth, fostering a culture where they can thrive and take ownership.
The Freedom Formula Operating System (FFOS): Implementing a practical, powerful OS for your business with a clear Strategic Plan and effective Meeting Rhythms to create clarity, alignment, and reduce your daily operational load.
Mastering The Six Pillars of Freedom:
Needs: Prioritizing your well-being and understanding team needs for sustainable performance.
People: Building truly empowered, autonomous teams.
Processes: Designing simple, effective workflows for consistency.
Systems: Implementing the right tools for smooth, predictable operations.
Communication: Mastering clear, empathetic connection.
Habits: Instilling routines for consistent progress and intentional action.
I work best with established business owners (typically with teams of 5-15 and revenues in the $1M-$1.5M+ range) who are:
Successful, yet feel overwhelmed and disconnected from their original vision.
Ready to move beyond the "hustle culture" towards a more sustainable and impactful way of leading.
Committed to implementing proven systems and genuinely empowering their people.
Driven to not only grow their business but to reclaim their life and lead with renewed passion and purpose.
When I'm not immersed in helping business owners find their freedom, you'll likely find me enjoying precious time with my family (including navigating the joys and challenges of life with my young son!), going for our daily family walks, hitting the gym, or diving into a good book. These are the things that recharge me and reinforce my belief in the importance of the work we do together – building businesses that truly support a well-lived life.
If my story and approach resonate with you, and you're tired of feeling trapped by the business you've worked so hard to build, I invite you to take the next step.
Explore The Servant's Circle: Our group coaching community designed to guide you through The Freedom Formula.
Inquire About One-on-One Consulting: For a deeply personalized and accelerated path to transformation.
Check out my "Kitchen Coaching" sessions on Facebook for regular insights and practical tips.
Let's connect and explore how we can architect your freedom.
James